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MARKETING
Peggy Llewellyn has been racing and riding motorcycles since she was 7 years old. The need for speed on two wheels took her from racing 50 cc pocket rocket bikes at 32 mph to 1500cc motorcycles at 190 plus mph! After finishing #4 in points in her first full season back on the NHRA circuit after a 5 year hiatus, she is looking forward to continuing her quest for a Prostock Motorcycle Championship. From a marketing standpoint she has what it takes to help your Company and products through the exciting sport of Drag Racing. The media interest in Peggy Llewellyn
has already been established.
Peggy's story can
be appreciated and her multicultural background can offer promotion
beyond the racetrack. With the efforts of Peggy Llewellyn coupled
with your cooperation the following marketing results can be attained.
The advertising possibilities for your Company are unlimited! This is an opportunity for Your Company brand to be showcased in a concentrated setting, which would aid in increasing brand recognition, brand loyalty, and market share while having direct contact with new and established customers. As a premier marketing partner, Your Company will receive over 17 national events, with over 2,000,000 spectators to enhance your brand recognition, as well as company image. Our primary objective for your company’s brand is to attract additional customers and have prominent positioning with NHRA Pro Stock Motorcyclist Peggy Llewellyn. Overall, your Company will receive a great spokeswoman and a top performing team that is focused on winning for the Company through commercial and community involvement for all audiences across the country.
BENEFITS OF MARKETING PARTNERSHIP MEDIA ATTENTION:
Through televised broadcasts
(ESPN,ESPN2) Newsprint (National Dragster), USA Today, Today's Black
Woman, LatinaStyle, Heart&Soul, 2Wheel Tuner, Decisive Latino and other
various print media, and motorsport websites.
CORPORATE IDENTITY: The coordination of your Company's name and logo colors on bike, rider's leathers, team uniforms, as well as other promotional items (i.e. t-shirts, hats, etc.)
PROMOTIONAL MATERIAL: Racer handouts with bike and rider photos with your Company logo on the front and Company profile on the back.
EMPLOYEE INVOLVEMENT: Enhanced employee involvement with the race team (i.e. employee will be race team's guest at national event)
COMMUNITY INVOLVEMENT: Team and/or rider will be available for public appearances at various events held by your Company
ABOUT THE NHRA
The
National Hot Rod Association (NHRA) is the world’s largest
motorsports sanctioning body and the #2 motorsport in America.
The NHRA Full Throttle 24 event series reaches 38 of the top 51
designated market areas in the United States and supports the
most diverse professional competitor base in all of North
American motorsport.
The series is ranked #1 in the ‘League Report Card’ published by Street & Smiths SportsBusiness Journal for sponsor satisfaction in “Offering Good Value for the Money.” The NHRA events are fast becoming a family-oriented spectator activity. Every admission ticket purchased is an all-access pit pass making the drivers and teams 100% accessible to every fan, all the time. The fan base breakdown is as follows:
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